The time is now, To Reflect on our current thinking, Processes and methods of creating fashion, transitioning from a linear to a circular business model. We as stakeholders of the circular fashion movement, can envision contributing via Co-Creation, being the solution to social and environmental impact via circular fashion
Collaborative Digital Tools for Fashion Brands and their end customers to enable upcycling. D/Sphere accelerates the new era of conscious fashion fueled by the co-creation between brands their ability to empower customers to be part of the design process while driving value to garment workers and positively impacting climate change.
Project Timeline 10 Weeks
By understanding what the stakeholders want and expect, the designers can create a product that meets those expectations.
D/Sphere looking for a technology platform that having digital tools to accelerate upcycling. This is what we refer to as Reuse, Repurpose to Re create Fashion using existing fabric and circulating materials. Looking for a Fashion Tech solution, a B2B2C strategy that benefits all stakeholders towards Conscious Circular Fashion?
The mission of Dhana has always been to offer a way to connect people with the planet through the medium of fashion. Today, we are using technology to truly amplify our connection to the people behind the clothes we wear by honoring their contribution as co-creators, and at the same time do our part to reduce our environmental footprint with every new garment made using circularity principles. It is a holistic approach to realizing the value of bringing a piece of garment to life, celebrating the experience along the way, having a deep sense of appreciation for the work done, and accepting the responsibility for paving the way for future generations” explains Shamini Dhana.
In the word D/Sphere, the “D” stands for digital fashion in the digital economy and “Sphere” symbolizes diversity and inclusion in a just and equitable sharing economy - a representation of the circular world. Shamini Dhana is a life-long advocate for giving the unheard worker a voice: “We work with a number of partners that are invaluable to the co-creation process of D/Sphere and as a collective, we seek to bridge the divide in this world through stakeholder representation, technology, fashion, creative expression and Dhana’s pledge to NetZero2030.”
AppyHub collected and analyzing numerical data through statistical and mathematical techniques
Does wearing an old shirt take you back to a special memory?/ does wearing an old shirt make you nostalgic?
Does customized clothing interest you?
Are you familiar with the concepts of Circular Economy and Climate Action.
Do you have an habit of retaining old clothes as a token of old memories?
Have you closely collaborated with a clothing manufacturer for a perfectly customised piece of clothing?
AppyHub conducted user interviews who had done customization in the past with Dhana the parent company to better understand the challenges they faced and their empathy map. Some highlights of the conversation.
“I love wearing those memories and having the jiggle of events and moments pop up”.
“I love the idea of keeping the legacy of clothes going even when they are too worn out”
“I like the ideas behind sustainable fashion and thought this was a unique product”
“I absolutely love being able to reuse clothes, and see them repurposed in such a beautiful and useable way”
Fashion contributes to a person’s confidence and self-esteem on a daily basis
User personas help us to stay focused on the needs of the users throughout the design process.
Director of Polish (Nail Spa in Gurugram)
Independent, Creative, Compassionate, Entrepreneurial, Focused, Competitive.
Age
39
Marital status
Married to a working spouse
Where does she live now ?
India, currently settled in Gurugram.
What kind of house she lives in ?
4 BHK duplex furnished apartment in a gated community.
What is design to her?
She believes in modern and innovative craftmanship and designs like changable Stone rings, pendants and Bangles. She believes in having limited but quality jewellery like hallmarked jewellery etc.She likes to wear Indo-western designs.
What is tech to her?
She believes in the humongous potential and competitive strategic advantage tech can bring into a value chain. She herself uses tech for promoting her business ie the nail spa through various mediums like facebook, instagram, email marketing, google seo etc. She is a firm believer of using tech as a medium for advertising and marketing a brand.
What school did she go to?
Army School Delhi
What drives her?
Gratitude, Competetive & Compassionate
Her current take home salary ?
2-2.5L per month
What class does she travel in flights?
Economy
Creative Director at a digital advertising agency
Independent, Creative, Compassionate, Entrepreneurial, Focused, Competitive.
Age
28
Marital status
Married to a working spouse
Where does he live now ?
New York City
What kind of house he lives in ?
Modern and stylish urban apartment in a city
What is fashion to him?
Michael sees fashion as a form of self-expression and creativity. He believes that what you wear can say a lot about your personality and can be used to make a statement. He enjoys experimenting with different styles and trends, and sees fashion as a way to constantly evolve and express himself.
What is tech to her?
Michael sees technology as an important tool for his work and personal life. As a creative director, he uses technology to create and edit digital designs, collaborate with team members remotely, and stay up-to-date on industry news and trends.
What school did she go to?
Private School in New York
What drives her?
Creatively, push boundaries, and continue learning
Her current take home salary ?
$12,500 per month
What class does she travel in flights?
Business
Empathy Mapping can help to identify new opportunities and design directions for the product
Discovery phase to the final post-purchase or post-use phase. It is the path that a user takes from the first point of contact with a product
provide a simple, low-fidelity representation of the interface to quickly identify and address any issues with the layout or user flow.
Design system helps to improve the quality and consistency of design, which can result in a better user experience
Design system helps to improve the quality and consistency of design, which can result in a better user experience
Product front approach like successful brands like Apple, Nike
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